Blue Cross Blue Shield of Michigan knows health care can be a complicated topic for many. There are many factors that go into an individual’s selection of their health care plan – like access to care, doctors and specialists, cost share, and many more. Through intense research, Blue Cross was able to find commonalities among various market segments to better understand what each wanted and needed throughout their health care journey. MVP helped to bring those segments to life in a member point-of-view video format that allowed others to instantly relate to them.