Mack Trucks was gearing up for a truly momentous 2025 with their dealer base, and to prepare for the launch of two new trucks, the meeting in October of 2024 leading up to the end of the year was critical. Within the general session walls of the Grande Lakes JW Marriott in Orlando FL, Mack looked poised, prepared and confident to deliver to their dealer audience what was in store in the coming year.

 MVP Collaborative worked alongside Mack Trucks to create a dynamic event environment that delivered on Mack’s message: “Get ready, next year is going to be special.” Along with the general session AV build, MVP managed all of the onsite presentation rehearsals as well as produced the full run of show.