MVP Collaborative developed an immersive, hands-on driving simulator designed to bring GM’s Super Cruise technology to life. The interactive experience puts guests behind the wheel to learn how to activate and use Super Cruise® while experiencing key capabilities including hands-free curves, Automatic Lane Change, Google built-in integration, and the Driver Attention System with OnStar safety support. 

Through synchronized steering-wheel feedback, vehicle controls, visual displays, audio and haptic cues, the activation transforms complex technology into an engaging, easy-to-understand experience—giving consumers and dealers a realistic feel for the confidence and convenience of hands-free driving.