The Auto Club Group launched its new AAA Everyday reduced cost membership to Michigan...  and with their rich history with the automobile, what better place to do it than at the Detroit Auto Show.  MVP Collaborative helped AAA create an engaging experience including a truck with Detroit iconic brands and locations, a wall of discounts from area partners, and an interactive game to see how quickly membership pays for itself — all with the double-meaning creative asking,
"Love cars? Love Detroit? Join the Club."