The Auto Club Group turned to MVP Collaborative to help bring the value of membership to life across 14 states through a series of vibrant fair and festival activations. From roadside assistance and travel perks to insurance and member discounts, we helped showcase it all with engaging, interactive experiences designed to draw crowds and spark conversation.  Whether it was cash grab machines, branded games, or interactive displays, every element was crafted to encourage involvement, deepen brand understanding, and make the benefits of AAA memorable—far beyond the display.